About us

Diloy, S.A. / Lori Kuan S.A. is a company of Spanish capital founded in 1982 dedicated to the manufacturing and commercialisation of watch and jewellery products. In particular watch straps in all types of materials: From exotic leathers with CITES certification to good value PVC, all kinds of leathers, resin, silicone and metal. At the beginning the company was oriented around the wholesale manufacturing and commercialisation of own brand watch straps. In 2005, the company launched its first collection of DILOY straps on the market as an own brand, thus changing its way of commercialising its products, focusing around exportation and retail channel sales.

We currently have our own offices and subsidiaries in Italy, Poland, Colombia, Peru, Brazil, Chile, Hong Kong, and of course, Spain. In terms of production capacities, as well as our traditional factory situated in Alicante for the fabrication of high quality straps commercialised in Europe and the USA, in the last few years, the group has opened two factories in China. Our products export to markets as diverse as the USA, Germany, Dubai, India, Russia, Turkey, Pakistan, Mexico, Canada, Belgium, etc. which is a guarantee of our excellent value for money, commitment and know-how.

2017 will be a big year, with the launch of Diloy Tools, a complete line of high quality tools targeted at jewellery and watch professionals.